20+ Years

of Experience

Right Blend

of Marketing Practice & Theory

Globally Recognized

Chartered Marketer

100+ Groomed

Fellow Marketers

Influencer Marketing

Catalyst

Certified

Coach & Mentor

Business Strategist

Consultant & Advocator

Business Strategist

Consultant & Advocator

Transforming influencer marketing from vanity metrics to strategic business impact.

Influencer Effect Model

DJ’s Model, officially known as the Social Media Fashion Influencer (SMFI) Model, is a scientifically validated framework developed through four years of doctoral research. The model provides marketers and businesses with a structured, data-driven approach to selecting influencers, measuring effectiveness, and driving real business outcomes.

Best way to select influencers

Higher Conversions

Higher Engagement

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Strategic Advisory Services

Training

Specialized training programs for marketers, brands, influencers and creators on influencer marketing strategy, credibility building, personalization, and performance measurement.

Consulting

Strategic advisory services for brands and businesses to design, evaluate, and optimize influencer marketing initiatives aligned with long-term business objectives.

Workshops

Interactive workshops for organizations, entrepreneurs, and marketing teams focusing on practical frameworks, case studies, and hands-on application of influencer marketing principles.

Executive Education

Executive education programs designed to build capacity and enhance strategic thinking. Covers knowledge development in influencer marketing, marketing, and digital marketing to equip professionals with practical skills.
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Experience Influencer Marketing

To discuss consulting, training, research, or collaboration opportunities

WhatsApp

(+94) 77 296 2520

Email

darshanaj@afficacy.org